Educational Wine Experiences

with Sommelier Ron Rocher


Established in 2008, Vine to Wine offers personalized, educational wine experiences in the South Okanagan.


Talented sommelier and wine educator, Ron Rocher, founded Vine to Wine over nine years ago. His passion for wine, entrepreneurial background and love of working with people became a winning combination for a successful business.

After years spent competing as a high level athlete and gaining his degree at the Australian Institute of Sport, Ron launched a coaching business called Personal Best Fitness in 2001. He spent twelve years coaching professional cyclists and runners in their journey to compete at national, international and Olympic levels.

While coaching, his interest in the wine industry grew and propelled him to achieve his Sommelier Diploma from the International Sommelier Guild and attend over 150 wine tastings and additional educational courses. He soon found himself immersed in the industry and decided it was time to begin a new venture.

What started as a private wine brokerage business quickly grew and Ron found himself contributing to various wine lists at 5 star restaurants around Vancouver. With over 50 clients based in BC he quickly earned respect within the wine industry. He began organizing and leading wine tastings for groups of 10-120 people, teaching all levels of wine knowledge and the fundamentals of food pairing.


Elevate your wine knowledge with our personalized experiences.


Wine Tastings

Educational wine tasting experiences hosted by Sommelier Ron Rocher in the South Okanagan. Tastings and catering partnerships will be customized to your personal preferences and party size requirements.

Private & corporate tastings

Private dinner with wine pairings

Seminars and tastings for up to 50 people

*All options offer choices between varietal or region specific tastings, world wine knowledge, Okanagan specific tastings and more.


Wine List Consulting

Personal wine consulting and management in the following areas.

Wedding & event wine consultation

Restaurant wine list consultation

Wine cellar consulting & management


Staff Training

On-location wine education and training for your restaurant or winery teams of up to 20 people. Providing in depth knowledge with support from educational kits including Le Nez Du Vin.

Restaurant staff wine education training

Winery staff educational training

Oliver, British Columbia


What our guest are saying

Thank you for the great experience in wine tasting. Vine to Wine tours is more than just tasting wine. It’s an educational day with sommelier Ron explaining the wines , the regions they grow and the wine producers. The pairing of the wines were fantastic with an exceptional 5 star lunch. This experience is a step above all others and at the end of the day, leaving my wife and I to feel special to have attended this days event. Thank you for the fantastic day.

Rod & Leann Parrent

“It was the most amazing experience. Best birthday weekend EVER.  Ron, THANK you for making us feel so comfortable and welcomed. Your knowledge, attitude, and relationships made the day. Jill, thank you for all the behind the scenes work and lunch. A day I’ll never forget, and likely recreate in years to come.”

K. Bepple

The most exclusive and intimate experience you can imagine. The wines were amazing, the food exquisite and the education invaluable. Thank you to Ron and Jill and their partners for a very special day.

Karen Woodfield

“This is an unparalleled experience not to be missed. Ron is a vibrant personality who shares his vast knowledge with humour and style.”

Linda Sheehy-Brownstein